Scarcity. Reciprocity. Authority. Likeability. Community. Understand how launch marketing, persuasion, and social/mental triggers REALLY work — and how to predict your social impact when using these tactics.
Learn how to distinguish between non-harmful, profitable marketing tactics you can feel great about using vs marketing tactics that reinforce oppression (so you can spot them and nix them!).
What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.